Sponsor
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Sensorica has distinguished between Support and Service ventures:
Structurally, the distinction between a Support venture and a Service venture is that in the case of Service there is a transactional relation established between a Client and the venture, mediated by a Custodian. In the case of Support, the venture enters into a collaborative relation with another party, a Sponsor, often a traditional organization, forming a larger network. This collaborative relation is not transactional in nature, in the sense that both, the venture and the Sponsor deploy efforts and resources for a common goal, complementing each other. In both cases, the outcome is intended for the commons, bringing into the relation a third party, the World. In terms of infrastructure and methods, in the case of the Service-type relation the Client doesn’t share the same development or production environment and coordination and communication are ensured by a lead affiliate, i.e. a liaison individual. The venture and the Client. In the case of the Support-type relation, there is a great overlap of Sponsor’s and venture’s activities within a shared infrastructure (often provided by the OVN), making them effectively form a new organization with very tight and intertwined coordination and collaboration.