Expansion

Organic, natural growth through some form of compatibility or synergy, akin to self assembly, related to self organization.

This term is to be applied to networks, replacing the term of scaling often used in corporate language.

Scaling is like enlarging a picture, preserving its structure. Networks grow / expand at the edge, as more stuff attaches to them. They don't preserve the structure necessarily, only some principles. There is emergence at play in network expansion, not everything is planned, not everything is preserved.